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In S2 episode 13, Anil Barot – Senior Director Product Management and Matt Newman – Director Product Management take us on a tour of how Technicolor, a leading technology company is delving into different IoT verticals, look at some of the trends in the IoT world and investigate the potentials of the metaverse🤔.

Sit back, relax, tune in, and be the first to discover…

  •  Matt and Anil’s background 💥
  • What vertical priorities have Technicolor identified? 💥
  • What is Technicolor’s IoT Solution? 💥
  • How does the Solution address the key vertical priorities? 💥
  • What trends are emerging in IoT? 💥
  • What opportunities are there for IoT in the coming years? 💥
  • How will the Metaverse shape the Internet of Things?💥
  • And much more…

ABOUT THE GUESTS…

Matthew Newman is the Director, Product Management at Technicolor and Anil Barot is the Senior Director, Product Management at Technicolor.

Technicolor is a worldwide creative technology leader in the media and entertainment sector at the forefront of digital innovation. With decades of leading experience in the connectivity space, Technicolor offers a complete IoT edge solution that brings access to services in order to support complex IoT use cases in a cohesive manner, allowing for fast go-to-market strategies and cost-effective solutions.

Follow Anil and Matt:

Anil’s LinkedIn

Matt’s LinkedIn  

Find out more about Technicolor Here 

Episode Transcript

Tom White
Welcome back to The IoT podcast. As always, I’m your host, Tom White. Today we’re joined by Matthew Newman, Director of Product Management, and Anil Barot, Senior Director of Product Management at Technicolor. Technicolor is a worldwide creative technology leader in the media and entertainment sector at the forefront of digital innovation. With decades of experience in the connectivity space, Technicolor offers a complete IoT Edge solution that brings access to services in order to support complex IoT use cases in a cohesive manner. This allows a fast to go market strategy and cost-effective solutions for their clients. Looking forward to this show today. Before we get into it, guys, please like comment and subscribe to this video, you’ll get notified every time that there’s a new episode. And as usual, I don’t care how you’re connected just as long as you’re connected. Welcome to the IoT podcast show Matt and Anil -Thank you very much for joining us

Matt Newman
It’s a pleasure to be here Tom. Thank you.

Anil Barot
Yes, likewise absolute pleasure and very excited to be here.

Tom White
Absolutely. Certainly from my side excited to have Technicolor on and you know ready to get into it just a by means of kicking off then could you start by explaining your backgrounds guys and what you know what your background is in IoT and leading up to your positions at Technicolor, and also just a brief overview for those who don’t know what Technicolor is, who’d like to stop?

Matt Newman
Anil, you want to go first for the intro?

Anil Barot
Sure. So a little bit about myself. My name is Anil Barot. I’ve been in industry for over 20 plus years looking at broadband connectivity bit in the wireless industry in various leadership roles and very excited to be part of the Technicolor team, and leading the IoT initiative. And happy to be here this morning.

Matt Newman
Right. And, Tom, I’m Matt Newman, based on Atlanta, Georgia. I’m also been in the industry for roughly 20 years or so came to Technicolor through the acquisition of the Cisco connected devices business unit, technically for about six years since then. And you asked what is Technicolor do? It’s interesting, when most people hear the word technical, or they think of the motion picture industry. We’re 100 plus year old company headquartered in Paris, France, and we are absolutely still involved in working with studios and whatnot. But actually the the part of the business Anil and I are in is actually roughly half the company in terms of revenues, and that is the design, manufacture and sale of video and broadband hardware and software platforms. And so, specifically, Anil and I are focused on taking our wide variety of broadband products, and adding IoT capabilities so that they’re both act as Wi Fi, routers and access points but also know how to talk to various IoT devices in the ecosystem. And so we really feel like we’ve got a robust, secure, highly interoperable platform to address a variety of IoT vertical markets and use cases.

Tom White
Excellent, guys, thank you so much for the intro I always remember Technicolor from the old James Bond films right? Used to watch the credits Yeah, used to watch the credits until the end and Technicolor used to scroll up and you know, as a kid, I was always inquisitive. And I’m like, What is this Technicolor? Right right? So, you know for fun fondly remembered a business it’s before I was even in the industry. Yes. And for for our listeners and viewers if you’re watching on YouTube, so our sister podcast, the RDK podcast that she spoke with. I think it was Ashwani Matt, wasn’t it? We were talking offline? Yes. And that’s on the video side. today. We’re going to be talking more around IoT that gateways, routers, etc, etc. So I’m so interested to hear that perspective of the business because I think for those that know, Technicolor know it, as you know, as you said, being in the motion picture industry, etc. And you know, that that sort of proud heritage right, as a business. So, first and foremost, there’s many verticals in IoT, right? I mean, it’s almost limitless in a way, you know, connected living, autonomous driving, you know, potentially flying cars, as well as saying offline, and asset tracking vertical farming agritech. What verticals and priorities are Technicolor have focused on? And why are you focused on those areas?

Anil Barot
So Tom, you know, there’s definitely a tremendous amount of excitement, optimism at Technicolor, we’ve done some phenomenal things across the entire company. You know, it always starts with leadership and the ability to execute and deliver world class products. And we’ve been able to do that. And we’ve had a great pedigree of delivering world class high quality products in the consumer space. And what we’ve done over the last, I would say, 12 to 18 months, we’ve actually looked at the industry and identified really eight different verticals, eight to eight to 11 different verticals. And that covers smart spaces, cold storage, multi dwelling units, campus warehouses, quick serve restaurants. So you know, we’ve done a lot of work to understand the market, and understand how our products and our services and our solutions can fit into that. And really, what we’re looking to do is play into our strengths. And our strengths is really about connectivity. You know, we can provide connectivity in the home connectivity to our consumers. It’s really leveraging that platform, leveraging that solution out into the, I would say light industrial enterprise space, with really key technology that we have to offer along with products that are going to be able to hit the sweet spot. We’ve got a few things called Wi-Fi mesh, ble mesh, and we’re able to connect large areas in a very cost efficient manner, but also consistent manner by providing value to the end user.

Tom White
Yeah, excellent. Well, thank you so much. I mean, that’s a great, that’s a great answer. And so you mentioned 11 particular areas that you’ve sort of sought out in terms of growth. What I mean, what is the Technicolor solution? Can you describe a little bit of around that? And how does this solution address, you know, some of the relevant use cases and verticals that you’re targeting? I don’t know who wants to answer that. But you know, you guys, you guys go for it.

Anil Barot
So I think the solution comprises of you know, we’ve done very well with regards to what I called the gateway, the gate, being offer gateway, Wi-Fi, mesh extenders, IoT controllers, we really understand wireless – our pedigree and our real heritage comes from understanding wireless understanding hardware software. But whether it be BLE ZigBee, Z wave, LoRa, LTE, we provide a lot of connectivity options, as we bundle gateways and devices as they come together. And we partner with cloud providers, world class cloud providers, and provide an application suite to provide a complete end to end solution. So if you think about it, start at the edge work from you know, gate, gateways, sensors, gateways, and all the way up to the cloud and being able to provide applications but also be able to put the whole solution together to provide an end to end solution.

Matt Newman
Yeah, Tom, I would just add, I think, you know, Anil’s touched on the whole partnering paradigm that we’re following. And I think that’s important to understand from Technicolor strategy, is that, you know, we feel we again, we’ve got the edge solution, problem solved. But, you know, we can’t do it. All right. So that’s where our cloud partners, IoT device manufacturers and application development partners come into play to get that whole end to end solution.

Tom White
Yeah, yeah. I think, you know, a lot of people are talking about the edge. We’ve had a few people come on talking about that edge x and other businesses in Europe. Certainly, certainly interesting. And, and I think, as you mentioned, tech colours background in why wireless, different communication protocols serves very nicely to the markets that you want to be covering and that you want to be exploring in greater depth, right. Something I’m curious about is is the types of trends that you can see emerging, so when you ask this question to 10 different people, you get 10 different answers, usually, but it’s interesting to know it from from Because point of view,

Matt Newman
Yeah, I guess I’ll take that, first than Anil can add on. But I think one of the big trends that we’re seeing it and it’s important for the entire IoT industry is, is greater acceptance and recognition of value. So, in the case of businesses, I think, more more businesses are seeing the return on investment that they get from addressing various use cases, the IoT solutions. And then on the consumer side, I think, you know, even consumers are recognising the value add, that IoT solutions can bring into their lives in a variety of ways. So, and I think as that acceptance grows, it results in greater innovation. So you you’ll, you’re seeing a lot more solutions that are, you know, very innovative addressing problems that are were not being addressed before in the market marketplace. And through innovation, you see additional I think companies coming into the space to provide those solutions. And I think that’s why Technicolor decided to get into this, because IoT is a very exciting, rapidly growing, you know, part of the the ecosystem that I think we can we can address with our products and services. So, and I would say as far as some specific examples, you know, it all comes down to, you know, in the business side, real time decision making, digitalization, you know, really taking analogue antiquated processes applying technology, especially around IoT in order to get, you know, again, faster decision making better decision making, and that ultimately results in cost savings, and increased revenues. So I think, I think, again, that all gets back to that return on investment.

Anil Barot
Yeah, so just to add a few things that really two things to add what Matt said, I think there’s, you know, really a trend in the marketplace in the industry, if we look at today, around energy consumption, conservation and being green. And I think there’s always that cost benefit trade off, being able to make smart, educated, informed decisions on a real time basis. And I think it’s just the whole world is going down there, whether it be smart lighting, to smart manufacturing, to water usage, energy consumption, and IoT will really help propel that to a whole new level. When you look at the dynamics in the industry, and we’re at I think we’ve done a great job as an industry in terms of energy conservation, but IoT will help enable that to whole new level into the next generation.

Tom White
Yeah, thank you guys, I think it’s almost easy to forget just how many use cases there are that that, you know, IoT can benefit from, and really wholesome ones as well, right. Sustainability wise, whether we’re in a company on here, Dryad that creates German IoT business that creates sensors for early wildfire detection, right, in places like Australia, and, you know, other areas where, you know, countries are plagued by this, you know, water air quality monitoring, ever, ever since the pandemic, people are starting to look at this more and more and more. And I think it’s really, really important and great as a business, that you’re going into those areas. And one would say be inspired by some of the good work that is possible from IoT. Coming back to the energy as well. So energy harvesting is a big, big concept. Very interesting. We’ve had Simon from Nowi, on the show, sorry, Dutch based business that, you know, was born out of the university to talk around that, you know, energy harvesting in consumer devices as well, right. So I think you guys obviously know, and probably quite privy to this given technical background, you know, in a year or two time and remote control for your setup box or whatever, isn’t going to have a replaceable battery on it. Right. And that’s, and that’s great. And I think that opens up a whole new catalogue, doesn’t it have sensors that you can place that you don’t need to replace a battery? Every two, five years or whatever? I mean, I’m talking a little bit about the future. How do you share that vision in terms of where we can go with this as it does energy harvesting, to play a big part in the future of IoT and what could be possible?

Matt Newman
Yeah, absolutely. I think that many of the companies we’ve been talking to are really focused on that. There’s there’s a variety of use cases everything from you know, managing lighting in a commercial setting, energy consumption. You know, heating and cooling H-back. Proactive maintenance is another way you know, a device is not operating at full efficiency is a device that’s wasting energy, essentially. Right. So if you can proactively anticipate failures, and know when a piece of equipment isn’t operating at its optimal levels, then and take that step, you know, to, you know, fix whatever’s wrong, before it becomes a catastrophic failure. These are all use cases, and there’s many more where I think businesses can, again, get a return on their investment in IoT, because, again, you’re saving energy, not only helping the planet, and as Neil said, there are a lot of green initiatives out there, but you also, let’s face it, it’s the bottom line as well, it’s saving a lot of cost across the cross, you know, the business as a whole,

Anil Barot
I would kind of just reiterate what Matt said was, you know, I think over the 12 to 18 months with the pandemic, you know, there’s been a lot of self introspection, kind of looking at where how we’re spending our days how we’re spending our time where we’re using our energy. And I think a lot of companies have come to the conclusion that, you know, can we do things differently? Why can’t we do things a little differently? Or is there a different way to do a cost benefit trade off. And I think that real time decision making, just take a look at locks, smart locks, being able to open up your your front door, or to a lock, right? When you enter into the driveway. Take that to a whole new level, when it comes to smart spaces. When you look at industrial light industrial type applications, there’s just a vast amount of opportunities that you can reduce costs, you can improve cycle time, but also, the bigger piece that I think we’re on the cusp of is what we call human resources, being able to have the right people do the right job in the right location, and being able to offer this technology to make their lives much easier.

Tom White
Yeah, I think I think it’s an entirely true and it’s an it’s an exciting time. You know, somewhat daunting as well, right. I think, you know, there’s aspects of it, you think, you know, it’s crazy, the speed of this, and certainly initiatives along industry 4.0. And this leads on quite nicely to my next question, web three, and the metaverse and everything that’s happening there. You know, I mean, the metaverse, it just seems to have like smacked us in the face right over the last sort of 18 months, you know, Facebook, changing the name and, you know, the kids on Roblox constantly and you know, it’s, it’s really interesting. And I think that’s where the for me like, the daunting aspect comes from, what do you what is your view on this? How would a Metaverse shape IoT? And what’s technical? Is involvement going to be a mess?

Anil Barot
So, Tom, you know, the way we kind of look at this is IoT is about providing connectivity, and its connectivity to the internet. And Metaverse is something that’s been kind of springing up, we hear it Technicolor, have been working with the internet for years, and we’ve been able to provide broadband connections to millions of customers, via 1000s, hundreds and 1000s of gateways that we manufacture and implement into the marketplace on a daily basis. But it’s really taking that data and engaging with engaging with it in a very seamless fashion. And being in court and being able to coordinate that through various AI platforms, machine learning platforms, and then making smart intelligent decisions from that. So I think if you look at kind of like a wedding cake, you know, technicolour is very well positioned from a connectivity and coverage perspective. And we’ve got that, you know, rock solid, we understand how to do that. That’s part of our DNA. But as we go up the stack, and we go up the wedding cake, it’s taking that data and making decisions off of that as we seamlessly coordinate information that’s coming along different pipes, different sensors, different gateways, and really being able to take advantage of that data, and then having the end user take action on the data on a real time basis. So it’s just really an extension of what we’re doing today, but actually more coordinated and really captured in a concise manner.

Tom White
Yeah, fantastic answer. And Anil, interesting as well, because obviously, you know, just to summarise on that, then so, you know, primarily IoT and sensors around capturing the use and manipulation and understanding of data and effectively of doing that, but in this virtual world, right. It’s an extension of kind of what’s already happening. Do you foresee, I mean, obviously technical is really well placed, but do you foresee a much larger involvement then in the metaverse as a business, you do believe this is going to play a part of one of the 11 verticals that you mentioned earlier, do you think this is going to take market share from some of those 11 verticals?

Anil Barot
So you know, we’re it’s a dynamic in a very competitive world out there. And you know, Technicolor is a very dynamic and you know, competitive company. And we’ve been able to offer solutions through various products and various innovative ways. We feel that we’re going to be in a very, very competitive position to serve our customers and serve future customers in a very cost effective manner. There’s always going to be competition. There’s different ways to look at things and package things. But I think that the competition, there is going to be new competitors coming into the marketplace, but we’re, you know, very prepared and enabled to, you know, be strategically positioned to be you know, one step ahead of the game.

Matt Newman
You know, Tom, I would just add, it’s interesting that the metaverse might be one of the areas that kind of bleeds across the multiple businesses that technicolour is really in, which typically, there’s not a lot of overlap. But getting back to you know, we talked about how we started out in the motion picture industry. We’re also into gaming we have we have a part of the company focused on gaming, which again is big when it comes to the metaverse and of course, we have the technology side of the house that Anil and I are on. So if you think about motion pictures, gaming, IoT, the metaverse, I think will kind of bleed over across all of those different parts of our business. And I think it’s exciting because it might be one of those rare cases where we can leverage different core competencies across these different business units. Yeah, and bring it to bear to the market in a variety of different ways.

Tom White
Yeah, yeah, I completely agree. And I think, you know, knowing what Technicolor does, and as I said to you offline, you know, quite a good understanding of the various business units within the organisation. I 100%. Agree, right. There’s loads of different factors involved, that, you know, that bleed across, right, as you said, and very interesting as well, you know, you’ve only got a look at some of the recent acquisitions, haven’t you, Microsoft, and Ubisoft, the unit, everything that’s going on with Unity Technologies right now. And I think the graphics and gaming as such in the metaverse is going to take a massive part. So it’ll be interesting to, to know what’s going to happen in the future. But but the one the one thing from a personal point of view, I just, I just hope that, you know, as an industry, collectively, together, we we don’t forget human humankind within the technology race, you know, yes. In the sense of, are we doing the right thing by each other with this? And I’ll be thinking about the the adverse effects of some of this, but hey, you know, that’s a fairly philosophical question. Yeah,

Matt Newman
Exactly. You know, with COVID, and everything, the last two years, many of us have spent two years virtually, are actually physically in our homes. And, and, you know, I agree with you, there’s a risk there, right, that you end up with a world where everybody’s kind of isolated from one another, and, and in this sort of virtual existence. And I think as people we need, you know, actual contact and interaction with.

Tom White
Yeah, I think balance is the right word to describe it. This is a train that isn’t stopping. And it’s exciting and done in the right way. It’s going to be phenomenal win great for people. And certainly, you know, you made a really good point there, you know, people have been stuck inside lock downs. But there’s certain people who perhaps can’t go outside for disability reasons or what have you. So the metaverse for them would be fantastic. But let’s make sure we’re not in this Ready Player One kind of world where it’s all kind of make believe, and we’re just kind of sat at home, right? But um, but but I’m sure we can put some ratchets in place to ensure that people do that

Matt Newman
Great movie, but yeah, I agree. I’m not sure I’d want to live in the running pole.

Tom White
Absolutely. Right. Yeah, yeah. And so moving forward, then what can we expect to see from Technicolor, certainly for the rest of this year, and a free year strategy is such a nail, maybe you can kick off an answer that.

Anil Barot
So you know, we’ve we’ve got and we’ve got tremendous amount of products in the pipeline. And you know, we’ve got great things that are on the horizon. And one of the things I want to just go back to a prior question is, you know, we’ve done a lot of work in the security, looking at our products that are highly secure products, because we we work with video content, as Matt mentioned, you know, we’ve done Android TV, we’ve done gaming, we understand the security element and that security layer that has to be wrapped around our complete solution. So when we work with our future products and rolling that out, rolling that out, what we’re looking to do is really leverage the experiences The knowledge, the expertise that we built across the company, not only in the broadband side, but across the entire company, in going after verticals going after specific use cases, that can add value. You know, as our management is kind of mentioned to us on several occasions, think out of the box be innovative, challenge the status quo. And that’s one of the things that, you know, builds so much excitement for, especially me and I don’t working with Matt and the rest of the team. There’s a lot of, you know, real dynamic energy, we see it every day, there’s never a dull day where, you know, chasing and moving and, you know, we’re, it’s a very collaborative environment. So in this environment, I always come back to, you know, anything is possible.

Anil Barot
If you can think out of the box, ask the right questions, and have a can do attitude. And was we look into the future, and we kind of see what’s coming up, you know, we see a lot of support for new technologies, whether it be 5G, 6G, look at CAT1-M , and different, you know, broadband accesses, but actually leveraging that and taking that into different paradigms and different applications. And we’re a firm believer that technology is about making life easy, and providing solutions that are very simple, easy to use, not complicated, but very consistent, and provide performance and value. So that’s really what we’re trying to really drive in our product roadmaps in our product strategy and working with partners. I think, Matt, you know, mentioned, you know, we were working with an ecosystem of partners, because we know we can’t do everything, but we have strategic partners partnerships in place. And we’re also building new partnerships every day. Yeah, yeah.

Tom White
I mean, fine. Keep the chat. Thank you for sharing that. Just before I come in on that. Matt, is there anything you want to add to that at all?

Matt Newman
I would just re emphasise, as Anil mentioned, it’s really about, I think, in the short term, you know, validating our strategy. We’re doing a lot of proof of concepts with a variety of partners and customers, just to make sure that, you know, we’re going down the right path as we roll out solutions, and then in the longer term, is growing that ecosystem of partnerships. As Anil said, you know, we recognise we can’t do it all. I think I mentioned earlier, we feel like we have the edge solution. Problem solved. But, you know, again, we’re, you know, cloud application, and specific IoT devices and actuators, those, those are very much coming from our partnerships. So it’s, it’s, it’s an end to end solution, brought to market through a variety of relationships.

Tom White
I think that’s the kind of synopsis for where we’re going in terms of converging technologies anyway, right? It’s never going to be done by one business. It’s a partnership. You know, when we’re talking around the metaverse, decentralisation, Blockchain, IoT industry 4.0. In general, it’s it, we’re kind of all in a bit of a race, right? I mean, I spent far too much time, you know, looking at charts, and, you know, looking at open CL, NFT’s, and probably should be doing something better with AI. I’m excited. And I’m, you know, I’m a fan of all of this. And, and it’s interesting to see technicals view, but also, really, if I’m being frank, you know, a showcase in in diversification, right. I mean, let’s not forget, as you started the podcast, you know, 100 year old business, headquartered in Paris, synonymous with the movie industry, and we’re talking here about the metaphors, right?

Matt Newman
Yeah, it’s absolutely a diversification play for us. Well, one of the things I’m sure Anil agrees with things is great, but coming into work every day or, or working from home, in this case, every day, but being part of the Technicolor team is that is very exciting, a lot of innovation, and a wide variety of things to work on, because we do have a very broad diversified business. So it’s exciting.

Tom White
Yeah. Excellent. Well, guys, look, thank you so much for coming on to the show today. It’s been really exciting to have you on and to learn more about the plans, the technical future. You know, I’m excited to see see where things are going. At this point of the show. We have a question for you, actually. So we filmed a podcast yesterday with Mr. Stephen Schuerle. Stefan is the CEO of a company called Sensorberg that works in digitization and a lot of work around sensors for self storage facilities, so asset tracking, etc. Stefan knew that you guys are coming on represent in Technicolor today, and he asked this following question, which I’d love you to answer. Stefan says and I’ll read it verbatim from my little note here. I understand that technical knowledge A gateway capable to speak to different standards? Do you have a plan to extend this into BACnet, which is building automation sector networks to cover it, and including items like ModBus, and do you provide transfer over MQTT currently?

Matt Newman
Okay, sure. Yeah. So So Tom, yeah, absolutely. So these are all protocols are very familiar with BACnet Modbus. And of course, MQ TT is essential to your communication protocols across different protocols, actually, because I’m sure you’re well known. So it has come up. It is definitely on our roadmap, as we’ve talked to various customers. Some of them have, you know, requested that we have a BACnet protocol or Modbus protocol support, for example. So, absolutely. It is, again, on our roadmap, and I think Anil can speak to that. But, you know, it’s I think those protocols get used in a wide variety of settings. And, you know, we mentioned earlier, you can’t do it, all right. So we’re trying to focus on the verticals that are most important to us. And right now, today, you know, those protocols have not risen to the top tier of what we need to do. But we actually recognise that we’re going to have to have those in the near future to address some of the customers that are coming our way. So So I guess the answer the question, in short, absolutely, we are, those are protocols that we plan to support, it’ll be market driven, and opportunity driven.

Anil Barot
So just to add to that, Matt, what Matt said, Tom, you know, you know, looking at you know, I’ve been in the industry for over 20 years, as I mentioned and be with Technicolor, coming up in, you know, less than a year. But if you look at technology and our understanding of technology, whether it be BACnet MTT Technicolor is our pedigree and DNA, if you look at the strength in engineering, and engineering, from not just management all the way down to the actual engineer, whether it be hardware software firmware solution, or some of our solution architects, a very dynamic set of individuals that often ask us about, hey, can we what do you think about this interface? Can we integrate this? So, it’s not a question of, can we, it’s a question of when we will do it, and at what time, so we’ve got the things in motion, the folks have really looked at this. It’s a world class engineering team, it’s a phenomenal team with a lot of very dynamic set of players that, you know, at the pic of the day, they’re able to pick up the phone, and within 24 or 48 hours come up with some very unique solutions to meet our customers demands requirements. So with that said, you know, as Matt mentioned, we’ve got the technology understanding, we’ve got the capabilities to integrate in rollout, it just comes down to the question of, you know, customer and timing, we want to be able to hit the sweet spot at the right time, and be able to offer that in a very cost effective manner, because I always come back to cost because you can build something, but if it’s not cost effective, you know, the marketplace when adopted, and if it’s cost effective, and it’s a simple, quick, easy solution that’s reliable, consistent performs. Well, there’s phenomenal market adoption to that. And that’s what we’re striving for. Yeah.

Tom White
And, you know, dare I say, did the right way to do it, you know, customer driven, market driven, cost driven, and regular regulatory as well, right. Absolutely. Yeah. So completely understand it. And I think we see a lot of this certainly, were protocols MQ, tt, lightweight machine to machine, for instance, you know, they become popular, and then did technology sometimes leap frogs ahead of the demand. And that’s a that’s a great position to be in. But you know, what is the benefit to the consumer to the user of this? Will they pay extra for it? Probably not. Right? So can we do it cheaply enough? So on and so forth? So, yeah, thank you guys. And thank you for answering that question.

Matt Newman
Yeah, Tom, I think just an important point. I mean, at the end of the day, the end user doesn’t care what protocol you’re using, right? Yeah. What they care about is that their their problems being solved in time.

Anil Barot
One thing to mention is that, you know, we’ve truly embarked on what we call platforming strategy with across the company. So we’re able to reuse components, being able to build on the current platform extend that across all of our customers and verticals. That really provides us the ability to scale and when I say scale, rapidly scale to ship out, you know, units in record time, so we’re able to turn turn things Iran very quickly and kind of roll with what the market needs.

Tom White
Yeah, yeah. Fantastic. Well, guys, I’m a big fan of the business. It’s been great to have your insights today, Matt Newman. And Anil Barot, thank you very much for joining us today on The IoT podcast. Thank you.

Anil Barot
Thank you very much. Our pleasure.

Tom White
And as usual, guys, to find out more about this podcast or other episodes, please go to theIoTpodcast.com or on Twitter and LinkedIn under the handle the IoT podcast, we’ll be eager to know your thoughts. Get involved in the conversation, and we look forward to seeing you on the next episode. Cheers

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