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When it comes to sustainability, IoT technologies are increasingly being utilized to address the many global challenges we face. In the areas of environmental sustainability, IoT enable both monitoring and conserving resources while improving efficiency and reducing unnecessary costs. There are many examples from IoT solutions that create both environmental or social benefits, as well as increased business value, in areas such as smart buildings, connected supply chains and industry 4.0. But for many, the sustainability value that these solutions create is either intuitive or unclear.

We have set about to change that, and make the sustainability impact of IoT solutions measurable and clearly defined. We have set up a project to measure the sustainability impact of our customer cases, to show yet another benefit of IoT! We believe that being able to measure the sustainability impact of our IoT customer cases will increase business value both for us and for our customers. Together we will be able to showcase not only the business benefits of our IoT solutions, but also the impact on the environment, on social factors, and also the financial impact this can have, in the cases where that is possible to quantify.

We have set up a framework for IoT sustainability impact which includes possible common denominators of our customer cases, e.g. energy efficiency, and which positive impact each of these denominators can result in. This framework is then applied to IoT customer cases to calculate the sustainability impact that these cases have.

ABOUT THE SPEAKERS

Linda is the Business Development Manager at Tele2 IoT. She is passionate about how technology can create value – for the individual, the organisation and for society. She is very curious and has a natural drive to find the real, unmet customer need before looking for solutions. By showing honest interest in the customer’s situation, she has built strong business relationships in many industries. She has worked in consulting companies as well as in the ICT industry with a range of responsibilities for more than 20 years. Most of the experience is from global B2B ICT companies but she has also worked with small startups and in non-profit organisations.

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Session Transcript

Linda Ekener Mägi
And it’s a great pleasure to be here to share something that’s very close to my heart. That is how to create sustainable value without IoT. I thought about starting little bit about what’s driving me as a person. And I’ve been in the IoT or IT industry since the 90s. And what really became clear for me very early was that the most exciting things was actually what the technology was creating the value that the technology was creating, not the technology itself, compared to perhaps a few of my friends or college, which were more into technology itself, and had the pleasure of working many different companies that are creating fantastic value with with the technology, and sustainability. When did it start for me, it started about 15 years ago, when I was working in a company called Ericsson. And I was responsible for the solutions towards something called the high growth markets.

Linda Ekener Mägi
At that point in time, 15 years ago, there were about 4 billion people that had a mobile subscription, and there were quite a few billions, and that did not have the possibility to use the services. And that was because they could not basically afford it. From Ericsson’s perspective, then we tried to find out solutions to reduce the cost for our customers, the mobile operators to deliver the service. And very quickly, we understood that the main cost for the operating a mobile network in these countries was actually energy, because the electrical grid was not there, or it was not reliable. So they have to provide other types of fuels, like fossil fuels, and so on. So by having creative solutions, reducing the cost for energy, they could provide services towards a new segment, which could then afford mobile services. And we saw fantastic socio economic values created, people could get access to it to education, to health care, sharing money between different parts of the world, etc. So that was really fantastic. And that was the first time I came in contact with the word sustainability. And actually, then it was finding out that sustainability is about the triple bottom line. It’s about people, planet, and profit. And especially when all these three things are interlinked, then it all starts to happen. For many people, perhaps environmental things are the driving factor for others, the social and the third, then, of course, the economic is always a driving factor for for companies at least.

Linda Ekener Mägi
So today, we’re going to talk about sustainable value by IoT. And we’re going to focus on areas which is in the environmental area. And in Teletoon, we have sustainability targets, and one of them is to advance circular economy to combat climate change. That’s a target that we work on. And that’s where IoT plays a big part for us and for our customers and for society. And I’m going to share some of these things and hope you get inspired and can find out solutions also in your organization’s. So what is circular economy? How many people know exactly, perhaps you think it’s about recycling, about returning your packages, when you have a broader product, etc. It’s a lot more. And I found the following definition of circular economy. And it’s not only about recycling here, as you can see, it’s about these three main principles, designing out waste and pollution. And that is from the beginning to reduce the materials, of course needed for a product. In Sweden, we’re very proud of IKEA, which as you know, they are masters of doing small flat packages, to reduce the size of the package and transport costs and so on. You can do that in all type of products. It’s about regenerating natural systems, and also about keeping products and materials in use, as long as it’s sustainable.

Linda Ekener Mägi
And you look at these three principles, and then you think IoT, how can this really what can I do with IoT might be a bit challenging? And I usually say IoT is the best way of providing an IoT solution is if you have a really big problem, then you can solve with it. Then it’s going to be a successful IoT solution. Just working with IoT for the fun of it might not be sustainable. So addressing a specific problem is really key. And how can I then in circular economy find these problems, I went back to my background as a management consultant. And I always found it very useful to find a good model, that you could take the next steps, applying a model to a specific solution. And I found this really fantastic model from the Ellen MacArthur Foundation. I don’t know if any of you have seen it before, but it’s actually called the butterfly model. And of course, you can understand it’s about these two wings, you have on the left side, the green, the biological Cradle to Cradle circle. And on the right hand side, you have the non biological or you could say the technical side cycle, Cradle to Cradle. And of course, circular economy is about reducing materials coming in from the top, and also reducing the waste going out and keeping things in the circles as long as possible and sustainable. That is what circular economy is all about. Now, we became come much easier to see how can we with IoT address, or enable circular economy. So I’m going to go in a few of these bubbles to share examples of what I’ve seen our customers or others in the industry, how they are applying IoT.

Linda Ekener Mägi
So let’s start with sharing, which is the first bubble on the blue about the user. And of course, you can come up with a lot of connected solutions, enabling sharing, just walking around the city where I live, you can see these types of sharing services as a service, you can have a bike or a scooter or car. And it becomes a natural part of most cities around the world. But it’s usually a municipality or it’s a company providing the services. And of course, by having these services, there is a reduced need for privately owned cars.

Linda Ekener Mägi
But there’s still a lot of privately owned cars. What can we do about them then, because if we looked at the statistics, a privately owned car is parked in Sweden, more than 90% of its lifetime. So it’s not really efficiently used, you could say, and it’s also taking up space while it’s parked. So there’s like two things that you could address by having them moving around more, there’s more parking space that can be reused by others. And there’s also more efficiency in using the asset. Then, as I said, IoT is about finding the problem that you could solve. First, what is the real problem? And I haven’t researched it. But I found this very interesting research from dri Sweden, which is financed by the Swedish Innovation Agency, we know that, and they’ve done a fantastic study interviewing a lot of people, because it seems like in Sweden, we are less likely to share a car than for example, in Norway or Denmark. So why is this and they found two blockers in their research. And the first one was about tax tax effects. And that is about you know, when you’re sharing your asset, and you’re getting income from this, you’re supposed to declare your to declare this income and it’s very, it’s a hassle, it’s unclear takes a lot of time, people didn’t want to get involved with it, or if they were getting, you know,have to pay taxes afterwards. And finds and so on there, it was not it was a blocker. IoT cannot really solve that challenge, I think but it seems like in the EU this is will be solved it because in this year, all these platform providers such as Airbnb and whatever, they actually need to prepare, prepare, provide information directly to the tax authorities in each of these countries.

Linda Ekener Mägi
So if you are using these big platforms, it will be automatically the revenues will be put on your tax declaration. Like it or not, that’s when that will happen. But the other blocker, which I thought was interesting in which you could actually use it, perhaps to solve the problem. That was the uncertainty or certainty. And that is if you want to use a car, to transport yourself or your family or something else. You really want to know that it’s available when you need it. It’s like ordering a taxi. You want to have it at a certain time. Pre booking is very important, for example. So there was a lot of uncertainty with the service. is currently provided you didn’t know when the car was if there was a car when you needing it, you could not preboot you didn’t know how long you can drive with it. Because if it was an electrical car, what’s the status of the charging, etc. But there are some really interesting initiatives based on IoT happening to solve this problem. And I would like to share with you a company that’s providing services in a few European countries, based on a very basic, you could say IoT solution would, you could retrofit them in all type of private costs. And this company is called different things in different markets, but it’s called go more in Sweden at least. And here, I will share with you how it works. It’s quite easy, but it solves the problem of uncertainty.

Linda Ekener Mägi
Isn’t it great? It’s a very simple solution. And the IoT device then is put in there to enable you to open the car, and then the rest is in the application that’s delivered on the IoT solution. So this is a case where you actually enable sharing are privately owned assets. Oops, sorry. So the second area is prolonging maintaining products is as long as possible, or as long as it’s actually sustainable. So I’m asking you all, would you buy a non upgradeable product? If I asked you about a laptop, or phone or, for example, a TV, you would say, No, I would never buy a non upgradeable product. But and those are consumer products with a lot of electronics and software in it. But there’s also a possibility actually to prolong life or more other type of products. And one really good example is our customer here, Candela who are providing a fantastic electrical boat, you can see it’s it’s hovering over the water in order to extend the reach and enable it to go as long as possible with electrical charge.

Linda Ekener Mägi
And as you can understand, this is a product which is evolving as we speak, because there’s new technology, there’s a lot of computing going on, of course in in assuring that the boat is, is behaving in the most optimal way on the water. So they have decided that if you buy this boat, it’s always fully integrated. So whenever there’s a software upgrade, you will get it over the air over its whole lifetime. You don’t have to buy in a subscription model. It’s part of the product. And I think this is something we will see more and more we know within the cars. Of course, nobody actually would buy a non connected car anymore, I think. But it will come in more products. And here it’s IoT, of course, which is enabling this prolonging of life. So now we’ve been into two of the blue bubbles.

Unknown Speaker
Let’s see what more we can do. We can actually be in a green bubble as well. And I found an example which might be a bit surprising. And it’s about reducing organic waste food. And you wonder IoT, it’s like electronics in some way. And then food how does this really play together? How is it possible to do something in this area? And I found a fantastic product which I really enjoyed myself, the Piccadilly salad bar, perhaps a few of you have experienced it yourselves. I love salad. And actually there’s a lot of really fantastic high end high tech and AI going on under the hood of the salad bar. So I would like to share with you the fantastic arch. Take salad bar this is the future of fast food The Arctic salad bar. Its ingenuity in every little piece, like food tracing systems and Dynamic Digital labels, like the integrated cooled storage for rapid refilling, like total control from the palm of your hand. This is food safety at its best. setting a new standard with the Ark safety concept, with hoods designed for maximal protection. With automated hand sanitizers, temperature alarms and utensils hanging so the handles never touch the food with QR code that you can scan to enable full food traceability through the cloud connected operation system, alarming both you and us if there is any deviation in operations.

Unknown Speaker
This is a whole new retail concept. Powered by the Picadilly arc platform, a unique software suite making this an intelligent self operating piece of art that optimises assortment after specific preferences in your area. You just click create order suggestion and request is sent to our system utilising AI with parameters like current stock bank holidays, sales, history and weather forecasts to predict your perfect order for you to just review and accept. This is love for great food, with a patented Arctic cooling system providing a slow airflow over the food to gently keep it cool and fresh. All put together in the first ever intelligent and connected salad bar. A groundbreaking solution that will keep salad fresh, delicious and safe, save time and energy, predict sales, maximise profits and minimise food waste, and make it convenient to eat smart, tasty and healthy. This is the Piccadilly archaic salad bar. It’s fast food delivery future, and the future has just begun.

Unknown Speaker
The future just began isn’t it wonderful to see all the high tech and how it can really create value in perhaps an unexpected area. What the other blue box you could see is also about the waste on the technolog technical side of this of the fact of life. And you could think about the huge amounts of electronic waste that is actually created every day. There is a number of 800 laptops being thrown away every second. And very few have very little of this, you could see the waste numbers here only 12.5% is actually recycled. And also some of course refurbished. But why is this number so small? I mean, it’s a lot of metals in it that could be reused and so on. So what is the problem? What is the bottleneck the blocker? And what has been evident looking into the material is the big security risk, because most of these devices actually contain privacy or security related information from the company organisation and don’t want to get it into the wrong hands.

Linda Ekener Mägi
So the risk of that happening is higher than the gain of refurbishing or or recycling the different electronics. And how can we with IoT then solve this problem? One solution is provided by a customer mini finder, which address this together with a recycling refurbishing company where you actually put a tracker on the electronic waste when it leaves the organisation that is handing it over for recycling and, and refurbishing. So the tracking is actually of the sensitive data, not the product, which has a value further on. And this has increased the the level of refurbishing and recycling in the Swedish market. And I hope this can also provide some investments in other markets. So now you see we’ve been in many of these blue bubbles, where we can see IoT creating solution. It is about sharing prolonging redistribution, and also human recycling and reducing waste.

Linda Ekener Mägi
So a few of these examples I found which really create value. And the fun thing working with IoT, for those of you who actually attend this seminar, which are not into this wonderful IoT world yet, is that compared to perhaps software design, or IoT in general, this is a very cross functional solution area where you have hardware software cloud security certification sensors, different types of sensors, you might want to look into different types of frequencies addressing different markets in the world, battery consumption, etc. So it’s a fantastic area to work in, where you can combine knowledge of all these and very cross functional. So I really encourage everyone not in IoT yet to get into IoT. And also, I’m wondering, you’re all out there. Have you been inspired? Are there any areas in your organisation or the service you provide to your customer where IoT can provide a solution? In the end, I would like to just share with you something that was created about 15 years ago, going back to the beginning where I said, I started out with creating solutions for the next billion users, and the untapped potential of mobile communication where we actually saw sustainability, reducing energy with better than environmental impact and socio economic benefits and also of course, creating a business for customers. And we made this fantastic movie that’s very close to my heart, and I have some minutes I’m just going to share that in this account.

Unknown Speaker
I don’t think people really understand the importance of mobile communications until you’ve lived in an isolated, remote, disconnected, rural area. mobile connection is really a connected to life.

Unknown Speaker
In one of the many remote areas in Cambodia, the operator star cell has launched commercial mobile communications with Erickson’s latest state of the art technology, energy efficient telecom infrastructure and satellite transmission, both solar driven have been combined for the first time ever. Both energy efficiency and increased transmission efficiency enabled by IP not only reduce operational expenses for the operator, but also help to make communication more affordable for everyone.

Unknown Speaker
We have a plans to launch some specific services for the remote areas like local remittance, which will help out the people in remote areas to cash out the money from the relatives in the big cities.

Unknown Speaker
The possibilities for mobile communications are endless access to education, access to health care, access to information in general.

Unknown Speaker
Small health posts can be connected to health centres in via mobile broadband get access to more advanced health care

Unknown Speaker
if all helps and to help us have the mobile phones, the communication will be improved. And then we can serve the people live. The Maternal mortalities and amortise maternal mortalities will be much decrease

Unknown Speaker
mobile communications can save lives period

Unknown Speaker
when farmers need up to date information about the best market price for their crops, vegetables and fruit, they can get it through an SMS application

Unknown Speaker
for God was Dr. Armando SAP nine you can get the most bang bang, bang, bang bang.

Unknown Speaker
You leave them alone, my jam pro Ciaran might heard of now the Tom pay calculated nylon trial.

Unknown Speaker
Teachers can connect their computers through fixed wireless terminals to the mobile network and download educational material.

Unknown Speaker
We hope that they will learn more because if they learn more, they will help us decrease the poverty rates.

Unknown Speaker
micro businesses develop in studies show that mobile communications boost economic growth by 1.2% for every 10% rise in mobile users, which improves the daily life of the villagers

Georgia Harris
on to school Oh, three.

Unknown Speaker
Wasn’t that fantastic. And just as a final remark, this was about mobile communication saving lives 15 years ago, and just before Christmas, our customer ever drill, providing heart starters, through a drone solution actually saved a first life here in Sweden, with a person having cardiac arrest, and they got the equipment coming down, and there was a doctor close by and could save the life. So it’s fantastic to work with IoT and ICT. Thank you very much.

Georgia Harris
Thank you so much, Linda, that was amazing. Really good. We’ve got a couple of questions through that. If you’ve got time, we’d love to do them with you. So the first question we’ve got is how do you measure the sustainable value?

Linda Ekener Mägi
Yeah, usually, what I’ve seen being the most successful is that you provide something called a lifecycle assessment of all the different of the solution and you compare the IoT solution with the non IoT solution, and then you take in from building creating the solution operating the solution, and then in the end, the end of life, how you treat the equipment, because of course, it sensors, electronics has an impact, but then hopefully, in the use phase, you will provide more value. So over time, it’s it’s better. So then, for all these types of solutions, it’s good to do a lifecycle assessment, basically.

Georgia Harris
Okay, awesome. And we’ve actually got another question that’s come through on the chat, and it says, Hi, Linda, do you see Smart Cities integrating their IoT solutions to support STS sustainability? Meaning will they use sensors on lights, for example, to measure air quality and cents on the road, not meant to not just measure traffic, but also temperature, humidity, etc,

Linda Ekener Mägi
I see that we already have that happening in a few cities that we work with, especially here in Sweden. And most of the sensors are actually I mean, they include more than one thing. And what I’ve learned is that you first do your first version of the solution for a specific problem. And when you have it or when it’s, for example, the thing where the connected car is a good example, you provided connectivity to the car to enable the equal, which means that it will call the emergency when you have a when it has a crash. And then when you already have the connectivity, then you understand you could do so much more with the connectivity. So if you are already connecting the electrical lights, then you could put in more sensors and get of course, more information from those types of solutions. So I think it’s about getting started. And then you could easily add on because you’ve done the investment in the major infrastructure from the beginning.

Linda Ekener Mägi
Okay. And then the final question we’ve got, and it’s off topic to your presentation. Do you have any advice for any young women who are entering the world of tech, or specifically the world of IoT that you’ve learned from your career?

Linda Ekener Mägi
I think I mean, I have three daughters who are young, and go into technical university. And I think what has at least in my, my inspiration is to focus on the value. There’s so much tech happening, which is not creating value, basically, I mean, to be frank, so to be really clear, and ask questions about, you know, not being afraid ask is, is this creating value? What is the value for whom is it creating value and taking in the, the user into the solution? Not being afraid of doing that? Because then, you know, there are so many other people being good at other parts. So that’s a good way of I think. Entering the tech world. Yeah, combine Tech with an interest in in people and processes and stuff.

Georgia Harris
100%. I think that’s a really good way of looking at it. Definitely. Thank you so much, Linda. That was amazing. And we really enjoyed your talk. And

Linda Ekener Mägi
I also promised to hand over to Christine. Yes. Yeah, she’s starting any second and it would be fantastic to hear about an Australian in the UK. There is a song called Englishman in New York, but like the opposite thing. Yeah. But a day in the life at Vodafone.

Georgia Harris
Yep. It’s gonna be great. So if you want to head back to the lobby, you’ll be soon be able to access that talk. It starts at quarter past 10. So we’ve got it. Don’t miss it. Thank you so much, Linda. You’ve been great. Thank you. Bye. Bye. Thanks, guys. Bye

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